UNITED PROBLEM SOLVERS
YEAR 2015 CLIENT UPS AGENCY Ogilvy
UPS repositioned itself as “United Problem Solvers”: UPS is more than a fleet of brown trucks with drivers in funky shorts. Through their international expertise, UPS can help businesses tackle all kinds of challenges. But how do we communicate this to small and medium enterprises in different countries?
We created case study films that feature real entrepreneurs that talk about the business challenges they face, and how UPS helps to solve them.
As part of a creative team, I interviewed the founders of different German businesses, wrote scripts based on those interviews, flew to Germany to meet the founders in person and to oversee the shoots. Back in the UK we shot more footage and directed the editing of our films, while also creating marketing assets for the German and British market.