IOT VENTURE STUDIO UK
YEAR 2017 CLIENT R/GA
With its Venture Studio UK, R/GA London supports 10 carefully selected startups that are
developing connected products and services. Find out more about the programme here.
Working alongside UX and visual designers, strategists and the company founders, I developed the core messaging for four of these companies. Vision statements, value propositions, manifestos, stakeholder messaging, taglines, tone of voice guidelines and consumer-facing
website, app and pitch deck copy – in the space of just a couple of weeks.
These are the companies I worked with:
- Flock, who offer pay-as-you-fly drone insurance.
- KG Protech, who offer remote car mechanics training.
- Iota Labs, who developed a mobile app connected to bluetooth beacons. It lets you leave contextual notifications and control your smart home devices simply through your presence.
- Hoxton Analytics, who developed a device and software that gives owners of physical stores detailed insights on their customers.
Some copy examples: