YEAR 2012 CLIENT Montblanc AGENCY demodern | digital design studio
Montblanc is most famous for its fountain pens, especially for its flagship line „Meisterstück” (“masterpiece”). First introduced I 1924, it has been used by popular figures like Barack Obama, John F. Kennedy and James Bond. Montblanc asked us to create a website that collects all the stories surrounding the Meisterstück.
We created a website which celebrates the history of the Meisterstück, but that also lets users share their own Meisterstück stories – using an integrated writing tool or the hashtag #mymeisterstueck.
I developed the concept for the website, the UX architecture, worked out the content strategy and wrote the copy.