MONTBLANC
MY MEISTERSTÜCK

YEAR 2012 CLIENT Montblanc AGENCY demodern | digital design studio

The Challenge
Montblanc is most famous for its fountain pens, especially for its flagship line „Meisterstück” (“masterpiece”). First introduced I 1924, it has been used by popular figures like Barack Obama, John F. Kennedy and James Bond. Montblanc asked us to create a website that collects all the stories surrounding the Meisterstück.

The Solution
We created a website which celebrates the history of the Meisterstück, but that also lets users share their own Meisterstück stories – using an integrated writing tool or the hashtag #mymeisterstueck.

My Job
I developed the concept for the website, the UX architecture, worked out the content strategy and wrote the copy.

UX sketches

UX sketches

Tablet wireframes

Tablet wireframes

User story review flow

User story review flow

Final Design

Final Design