HEINEKEN
#OPENLONDON

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YEAR 2014 CLIENT Heineken AGENCY Fabric Worldwide

#OpenLondon
Heineken uses the #OpenLondon hashtag to promote various nightlife activities in London.
In August 2014, Heineken launched a huge party at London’s Battersea power station. Aside
from writing the everyday #OpenLondon tweets, I also wrote the “live” tweets for the
“Ignite London” event – before, during, and after the party.